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Uber Enters Canadian Cannabis

The time has come, Uber has stepped into the cannabis market.

Uber is leveraging its existing ecommerce infrastructure and will now allow users in Ontario to place orders for cannabis on its Uber Eats app.

Tokyo Smoke will be the first retailer to trial the service as part of limited rollout and Uber Eats users can now use the existing Uber Eats app to make an order at the nearest Tokyo Smoke store on its marketplace.

To be clear, users will only be able to order for pickup from store.

This shouldn't come as a surprise as there have been rumors of Uber making its entrance into the cannabis market for some time now. While some believed that the American delivery giant would wait until federal legalization in the U.S. prior to making its entrance, after three years of Canadian legalization it could no longer resist the lucrative move.

The Canadian cannabis sector alone saw CAD $2.6BN in retail product sales by the end of 2020, a 120% increase from the previous year. Sales are expected to increase to $4BN in 2021.

Canada’s 4 largest cannabis markets in order of size are Ontario, Alberta, Quebec, and British Colombia. While Uber has declined to comment on any potential expansion into other provinces... well I'll let you assume the rest.<...

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